Publication Plan

Publication Plan

Title:  AMPLIFY  

Positioning Statement: Plug into the music

Frequency Of Publication: Monthly

Price: £3.75

Rationale: The approach of the magazine is written by music experts, including band members themselves. It will include interviews and articles from popular rock bands and also focus on a lot of live performances and reviews.

Style: It will be informal and very humorous, not being afraid to make comments that you wouldn’t find in your average magazine. The magazine will also contains simple vocabulary, relatively short paragraphs and musical slang terms so the audience can relate.

Images will be the dominant feature of layouts.

Regular content

- Gig reviews

- Introducing new acts

- Album reviews

- Latest news

- Inside the mind of...

- Stories from the moshpits

- Feedback from fans

- Tracks of the month

- What are YOU listening to?

- The Ultimate Gig Guide

- Win Gig Tickets

- The AMPLIFY Quiz!

Feature Articles

- Purple Science Hoodie! The Future Of British Rock

- MCR’s Gerard Way Speaks Out

- Win Rob Zombie’s Coffin shaped guitar

- Metallica’s Greatest Tour Yet

- Greatest Rock Tracks EVER!

- Matt Tuck’s Guitar Gods

- Drum like Joey Jordison

- The Amplify Tour! Who’s playing?

- Bring Me the Horizon talk about their new album

-  AC/DC Still Proving They Have Big Balls

- Enter Shikari: On their biggest tour yet

- Your questions answered by Bowling for Soup

- The Blackout takes over their home territory

- System of a Down’s Top 20 moshpit Tracks

- 30 Seconds to Mars’s times up?

- Led Zeppelin: Everything you need to know

- A7X vs KsE – Who will win in a metal battle?

- All Time Low on tour again

- The Calling make a comeback!

- Skindred’s Benji Webbe has the final word.

- No Lights At Lockdown On Their Latest Album

House Style: Lucida Fax

Cover lines: Berlin Sans FB Demi and Berlin Sans FB

Headlines: Berlin Sans 11pt

Standfirst: Berlin Sans 14pt

Captions: Berlin Sans 10pt

Feature first paragraph: drop capital Arial Narrow, 5 lines deep, first two words in capitals

News first paragraph: First two words in bold capitals

Body Text: Arial Narrow 14pt

Colour Scheme: Purple, Black, Grey